Social Intelligence

Content strategy, performance analytics, and AI-powered recommendations

Content Pillar Mix

๐Ÿ“š Educational
33%target: 30%
๐Ÿ“ Hyperlocal
17%target: 25%
๐Ÿ’ก Point of View
17%target: 20%
๐ŸŒŠ Lifestyle
17%target: 15%
๐Ÿ† Client Win
17%target: 10%

Platform Performance

instagram4.8% eng.
22,300 reach ยท 4 posts
linkedin4.1% eng.
5,100 reach ยท 1 posts
facebook2.9% eng.
8,900 reach ยท 1 posts

AI Content Recommendations

๐Ÿ“ HyperlocalInstagram
Relocation buyers from Metro Vancouver surging post-remote-work normalization

The Willows Beach neighbourhood market update โ€” spring 2026. Sales volume up 22% vs. last spring, driven by relocation buyers from mainland BC. Three properties pending in the last two weeks. What sellers need to know right now.

Your HYPERLOCAL content consistently outperforms your other pillars in reach and saves. This Willows Beach angle taps into the active relocation buyer trend and gives sellers concrete intelligence.

๐Ÿ“š EducationalLinkedin

What a Comparative Market Analysis (CMA) actually tells you โ€” and what it doesn't. Most sellers receive a CMA and assume the highest number wins. Here's why that thinking has cost some Oak Bay sellers thousands of dollars, and what to look for instead.

Your top-performing post last month was educational. LinkedIn audience skews toward professionals who will be luxury sellers โ€” they value analytical content.

๐ŸŒŠ LifestyleInstagram
Victoria lifestyle content trending nationally after Travel + Leisure ranking

The part of Victoria no one talks about enough: the food scene. From Fishhook on Fort Street to Cafe Mexico in James Bay โ€” living here isn't just about the house. It's about the whole life. Tag a friend who needs to know about this city.

Your LIFESTYLE content is currently at 8% of posts vs. the 15% target. This hyperlocal lifestyle post will resonate with the Toronto/Calgary relocation audience you want to reach.

Recent Posts

๐ŸŒŠ LifestyleApr 1, 2026

Victoria mornings on the water. There's a reason our clients from Toronto, Calgary, and Vancouver keep calling this the 'quality of life' move. It's not just a city โ€” it's a way of life. If you've been thinking about making the move to the island, I'd love to help.

8,900 reach189 likes37 comments
๐Ÿ“ HyperlocalApr 22, 2026

Oak Bay in spring is simply something else. The cherry blossoms on Windsor Park are in full bloom this week โ€” if you haven't walked through yet, go now. This is exactly the kind of neighbourhood that makes Victoria one of the most liveable cities in Canada.

7,200 reach387 likes52 comments94 saves
๐Ÿ† Client WinApr 8, 2026

Just closed! 1847 Beach Drive โ€” a stunning Oak Bay estate that received multiple offers in the first 72 hours. My clients trusted the process, we priced it right, and the result speaks for itself. Congratulations to the sellers on a remarkable result. ๐Ÿก

6,100 reach298 likes44 comments23 saves
๐Ÿ’ก Point of ViewApr 15, 2026

Hot take: the 'right time to sell' is not a season โ€” it's when your life is ready. I see too many sellers delay unnecessarily waiting for a mythical perfect market. Here's what I've learned from 18 years of listing in Victoria...

5,100 reach156 likes28 comments