Weekly Report

Week of April 28, 2026 — Generated by AI Analyst

23
Messages Sent
+3 vs last week
52%
Response Rate
+4pts
4
Calls Scheduled
Same as last week
6
New Leads
+2 vs last week
4.2m
Avg Response Time
down from 6.1m
19/23
Approvals
83% approval rate

Response Rate — 4 Week Trend

Sequence Performance by Step

Seller A-PriorityStep 1 — SMS 12%
74%
Seller A-PriorityStep 2 — Emailflat
48%
Seller B-PriorityStep 1 — Email 8%
31%
Seller B-PriorityStep 3 — Email 5%
38%

Social Performance This Week

18,200
reach
4.8% eng.
HYPERLOCAL·LIFESTYLE
11,400
reach
3.9% eng.
EDUCATIONAL·POV
9,100
reach
2.8% eng.
LIFESTYLE·EDUCATIONAL

Recommendations

SequenceHIGH

B-Priority Step 1 Email response rate dropped 8%

Your Seller B-Priority opening email is underperforming. The current objective — 'acknowledge 3-month timeline, propose CMA' — may be too transactional for leads who are still in research mode. Consider updating the objective to lead with market insight before the ask.

SocialHIGH

LIFESTYLE content is at 8% — target is 15%

Your LIFESTYLE pillar is significantly underrepresented. HYPERLOCAL and EDUCATIONAL are performing strongly but over-indexed. Relocation buyers from Toronto and Calgary respond highly to lifestyle content that shows them what Victoria living feels like.

NurtureMEDIUM

Thomas Harrington check-in is 23 days overdue

Thomas closed in Sept 2024 and has already referred one family. He's a high-value referral source but hasn't been contacted since February. With his Oak Bay anniversary coming in September, a warm spring check-in now keeps the relationship active.

LeadLOW

2 D-Priority leads are approaching 90 days with no response

Helen Beaumont and Ethan Williams have had no activity in over 90 days. At this point, consider reducing contact frequency and moving to a pure market-update drip to keep the relationship warm without burning outreach budget.