Terms of Service
Last updated: May 14, 2026
These terms govern your use of the Realtor AI Platform (the “Platform”), operated by Krogel Industries (“we”, “our”, “us”). By accessing the Platform — whether as an agency using the software or as an end user receiving messages through it — you agree to these terms.
1. Who can use the Platform
The Platform is licensed to real estate agencies and brokerages (“Agencies”) operating under the laws of their jurisdiction. Individual licensed real estate professionals (“Realtors”) use the Platform under the account of the Agency that employs them.
You must be at least 18 years old and have the authority to bind your Agency to these terms.
2. What the Platform does
The Platform provides:
- AI-assisted drafting of outbound communications (email + SMS) to leads and past clients
- Approval workflows so a licensed Realtor reviews each substantive message before it is sent
- Lead intake, classification, routing, and sequence management
- Integration with third-party services including Microsoft Outlook (via Microsoft Graph), Twilio, Bold Trail, Meta (Facebook + Instagram), and LinkedIn
- Performance analytics and weekly reports
3. Agency responsibilities
Agencies are independently responsible for:
- Compliance with all applicable real-estate-licensing regulations, including the BC Financial Services Authority (BCFSA), the BC Real Estate Association (BCREA), and equivalent bodies in other jurisdictions
- Compliance with anti-spam law (CASL in Canada, CAN-SPAM in the US), including obtaining and recording lawful consent before sending commercial electronic messages
- Compliance with FINTRAC obligations for identity verification and recordkeeping
- Reviewing AI-generated drafts for factual accuracy, compliance, and tone before approving them for send
- Honouring unsubscribe requests within the timelines required by law
The Platform provides workflows and screening to assist with these obligations, but the Agency remains the regulated party and bears ultimate responsibility for messages sent through its account.
4. AI use and limitations
The Platform uses artificial-intelligence systems (provided by Anthropic) to draft messages and classify inbound communications. AI drafts are not authoritative:
- A licensed Realtor must review and approve substantive AI-drafted messages before they are sent. Auto-send is available for limited, time-sensitive categories (e.g., a hot lead’s initial acknowledgement), with the Agency’s explicit opt-in
- The AI does not make legally binding decisions. It does not assess eligibility, price properties, give legal or tax advice, or make binding commitments on behalf of the Agency
- AI output may contain inaccuracies. We are not liable for the consequences of an AI-drafted message that the Agency approves and sends
5. Acceptable use
You agree not to:
- Use the Platform to send unlawful, harassing, deceptive, or discriminatory communications. Discriminatory steering (e.g., neighbourhood recommendations based on protected characteristics) is forbidden and screened for by the Platform’s compliance agent
- Attempt to bypass the approval workflow for messages that the Agency has configured to require review
- Reverse-engineer, scrape, or attempt to extract the underlying AI prompts or proprietary system instructions
- Use the Platform to send messages to recipients who have unsubscribed or otherwise withdrawn consent
- Resell or sublicense access to the Platform without our written consent
6. Third-party services
The Platform integrates with third-party services on your behalf. Your use of those services is also governed by their own terms:
- Microsoft 365 / Outlook — Microsoft Services Agreement
- Twilio — Twilio Terms of Service
- Meta (Facebook + Instagram) — Meta Terms of Service and Meta Platform Terms
- LinkedIn — LinkedIn User Agreement
Disconnecting a third-party service from the Platform does not relieve you of obligations you may have under that service’s own terms.
7. Fees and billing
Subscription fees, usage-based charges (e.g., SMS volume, AI-processing volume), and billing terms are set out in the order form or master service agreement signed with your Agency. Fees are non-refundable except where required by law or expressly stated in the order form.
8. Confidentiality and data handling
We process personal information of leads, past clients, and other contacts in accordance with our Privacy Policy. We treat Agency content (including custom prompts, voice corpora, and lead data) as confidential and do not use it to train AI models for other Agencies or third parties.
9. Term and termination
Either party may terminate the Agency’s use of the Platform on 30 days’ written notice, unless an order form specifies otherwise. We may suspend access immediately for material breach (including unlawful use under Section 5). Upon termination:
- Agency data is retained for 30 days to allow export, then deleted (subject to records we must retain under Section 5 of the Privacy Policy and Section 5 of the Data Deletion Instructions)
- OAuth tokens and integration credentials are deleted immediately
- Any unpaid fees become immediately due
10. End users
If you are receiving messages through the Platform on behalf of an Agency (you are a lead, a past client, or otherwise a contact of an Agency), the Agency is your primary point of contact and is responsible for honouring your communication preferences. You may at any time:
- Reply
STOPto any SMS to unsubscribe - Click the unsubscribe link in any email
- Request deletion of your data — see the Data Deletion Instructions
11. Limitation of liability
To the maximum extent permitted by law, our total aggregate liability for any claim arising out of or relating to these terms is limited to the fees you paid us in the 12 months preceding the claim. We are not liable for indirect, incidental, consequential, or punitive damages, including lost profits or lost business opportunities.
This limitation does not apply to liability that cannot be excluded under applicable consumer-protection law.
12. Governing law
These terms are governed by the laws of the Province of British Columbia and the federal laws of Canada applicable there. Any dispute is subject to the exclusive jurisdiction of the courts located in Victoria, British Columbia.
13. Changes
We may update these terms. Material changes will be communicated to Agencies in advance by email. Continued use of the Platform after the effective date of an update constitutes acceptance.
14. Contact
Questions about these terms: legal@krogelindustries.com
This document is provided in good faith as a foundation. It does not constitute legal advice. We recommend Agencies obtain independent legal advice before signing a binding order form for the Platform.